Wednesday, July 23, 2008

Citi-Rustans launch card for serious shoppers


Article from Manila Standard

ONLY serious shoppers need apply for the new credit card from Citibank and Rustan’s, the country’s luxury department store.
“The affluent market is the market we know best and it’s still growing,” said Citibank’s vice president for public relations, Aneth Ng-Lim, after launching the Citi Rustan’s Card, the bank’s second this year aimed at the rich.
The lowest credit limit is P125,000 a month for the Citi Rustan’s gold card. The platinum card, the other variant, has a credit limit in the millions—enough down payment on a Jaguar.
To encourage members to use their cards, Citibank and Rustan’s are giving the top-spending gold cardholder an all-expenses-paid vacation for two to a local destination, including economy-class airfare. The top spending platinum cardholder gets business-class airfare and accommodations for two at an Asian destination.
All cardholders get free spa treatments from Clarins Institut, Essenses Aesthetics or Murad Spa. Cardholders also get additional discounts of 15 percent to 20 percent when swiping their cards during Rustan’s anniversary sale or when shopping during the week of their birthday.
Gold cardholders get a 2-percent rebate on purchases at Rustan’s department stores and supermarkets and affiliate shops, and a 0.50-percent rebate in other establishments. Platinum cardholders earn a 3-percent rebate on purchases made in Rustan’s and its affiliate stores, and 0.50-percent on purchases in other establishments.
Cardholders also get free parking and platinum cardholders get free parking valet services. Citibank is the leading credit card issuer in the country with more than 1.2 million cardholders, representing a 21-percent market share. Citibank has more than a dozen credit card variants

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