In less than a decade, Baby Phat by Kimora Lee Simmons has positioned itself in the world of fashion as the premiere female urban brand. Sassy, sexy, and stylish, Baby Phat first hit the scene as a publicity tool when tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.
Baby Phat is exclusively available at
Rustan's Makati, 2L
Rustan's Shangri-la Plaza, 2L
Rustan's Alabang Town Center, 1L
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